LET’S #LIVELIBERATED

From expectations, shame and stigma. To live life as you See fit. Period.

91% OF WOMEN FEEL SOCIETY PLACES PRESSURE ON WOMEN

It's time to #LiveLibrated.
Because it's your flow, your show.


Here's why


Live Liberated.
To define who you are.
To go after what you want.

FACT

67% of women feel they are
under intense pressure to perfect


*Research was conducted by Harvest Insights with a sample of
2,000 participants from ANZ, commissioned by Asaleo Care

91% OF WOMEN FEEL PLACES PRESSURE ON WOMEN.

It's time to #LiveLiberated.
Because it's your flow, your show.

Here's why

Live Liberated.
To define who you are.
To go after what you want.
To take the lead.
To call the shots. Or not.

To set your own standard.
To reinvent the norm.
To defy expectations and taboos.
To express without having to explain.

To be smart, sassy or sweet.
To be playful, passionate or powerful.
To have it all.  Or give it your all.

To be unapologetically you.
To be whomever. To do whatever.
To own your own life.

#LiveLiberated

Let’s be honest…social expectations cramp our style. And we believe that you don’t have to live up to who they want you to be! It’s time to #LiveLiberated and be unapologetically you. 

Libra has brought together empowering, real & inspiring Aussies to talk frankly about topics others are too ashamed to ask about and open up the convo on the pressure to be perfect, in a raw, unfiltered and taboo-busting content series.

FACT

4 in 5 (78%) women think there is a stigma attached to being on
their period


*Research was conducted by Harvest Insights with a sample of
2,000 participants from ANZ, commissioned by Asaleo Care

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#bloodnormal Stories
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