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LET’S #LIVELIBERATED

From expectations, shame and stigma. To live life as you See fit. Period.

91% OF WOMEN FEEL SOCIETY PLACES PRESSURE ON WOMEN

It's time to #LiveLibrated.
Because it's your flow, your show.


Here's why


Live Liberated.
To define who you are.
To go after what you want.

FACT

67% of women feel they are
under intense pressure to perfect


*Research was conducted by Harvest Insights with a sample of
2,000 participants from ANZ, commissioned by Asaleo Care

91% OF WOMEN FEEL PLACES PRESSURE ON WOMEN.

It's time to #LiveLiberated.
Because it's your flow, your show.

Here's why

Live Liberated.
To define who you are.
To go after what you want.
To take the lead.
To call the shots. Or not.

To set your own standard.
To reinvent the norm.
To defy expectations and taboos.
To express without having to explain.

To be smart, sassy or sweet.
To be playful, passionate or powerful.
To have it all.  Or give it your all.

To be unapologetically you.
To be whomever. To do whatever.
To own your own life.

#LiveLiberated

Watch Live Liberated

Let’s be honest…social expectations cramp our style. And we believe that you don’t have to live up to who they want you to be! It’s time to #LiveLiberated and be unapologetically you. 

Libra is launching live liberated stories

Libra has brought together empowering, real & inspiring Aussies to talk frankly about topics others are too ashamed to ask about and open up the convo on the pressure to be perfect, in a raw, unfiltered and taboo-busting content series.

FACT

67% of women feel they are
under intense pressure to perfect


*Research was conducted by Harvest Insights with a sample of
2,000 participants from ANZ, commissioned by Asaleo Care

How will you #liveliberated ?

Only One Problem: I Still had a Crush

I started at a new school. Just so you know, I had a crush on a boy at my old school. I sat in the class and could not stop worrying. I had a crush on like 10 OF THE BOYS!! Then once I got over most of them, I went on a date with my original crush. Only one problem: I still had a crush. And it’s one of those crushes you can’t control, like how you don’t want to like them but you don’t have a choice! I needed advice. I asked all my friends. They all just said ‘don’t like him then!’ But I am NOT IN CONTROL of my HORMONES and I only got over him when I saw my date again after 2 MONTHS!

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There for Each Other

So… this isn’t exactly my story but… So one day my and my BFFs were just hanging out, talking, being weird and stuff when My friend ‘lulu’ asked me “who do you think will get their period first?” I was like oh I dunno. So then she asks my to come to the toilet with her and she was like ” Georgia, don’t tell anyone but… “I got my period:(“. I was super exited for her and we talked about how to tell her dad (parents are divorced). If she needed supplies and a whole load of other stuff. And to this day I support her, and when the time comes I know she will support me. So please girls, don’t tease each other, don’t gossip about it, don’t tell others if they’ve asked you not to, give out extra supplies like candy, because we ALL get periods. It’s normal. So, GIRLS support GIRLS!!!

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Undies Be Gone!

The other day my parents made me stay home while they went to work because we had an electrician coming over to fix our air con. It was HOT. I’m talking a serious sweat-fest. Mix this with bad period cramps, I was not in the best of moods. When the electrician came over, I just sat at the kitchen bench and did some homework for a bit. Ugh, unsure what’s worse – cramps or maths?? Anyway, out of the corner of my eye, I see our puppy, Nala, playing with something in the lounge room IT WAS MY UNDERWEAR FROM THE LAUNDRY BASKET!! To make matters worse, they were my period undies. Disaster! I started chasing her around trying to get them quickly and the electrician was like ‘what’s she got!’ so he started trying to help me retrieve the period undies. Oh MY god. I managed to corner her, GRAB the underwear and quickly scrunch them up. So embarrassing. Let’s just say I’m NEVER leaving that laundry door open again.

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I was 12 Years Old

When I got my period at school I was 12 years old but I thought it was not normal but it is normal for periods.

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This Isn’t that Bad but…

I’m sure this has happened to some other people (maybe in different situations). So I’m a pretty socially awkward person, and my family and I really like to go skiing. So one time (and probably a few other times), I was going up to the chairlift and the guy did that thing where they grab hold of the chair so it doesn’t bowl you over, and he said “have a nice ride” and I said “you too” 😂🤣😌 Side story!!! One time my family and I were trying to get on to the lift but we weren’t sure who was going where and with whom (cause it didn’t fit all of us at once). And then my mom started just going and then she told me to come. So I freaked out and went, but I was a little late (not drastically I still made it pretty well) and the chairlift operator slowed down the lift, looked at me and said “that’s not how we do things here! Do you need assistance?” There was I sign further back that said inexperienced minors should ask for assistance, but I’ve been skiing for 10 years. Then he pointed to the Stop line and said that my skis weren’t far enough on it (they were) he proceeded to do this for the rest of the time until it was the end of his shift then the next guy was really nice.

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Embarrassing! 😊

I had really bad period pain and felt extremely faint, more like I was gonna faint! I was at the mall and my vision was really blurry and I was going to vomit 🤮. So my mum said “You know what just lie down here right here” So I lay down right in the middle of the mall!!! Whilst my mum went to get a wheelchair! Apparently the shops owns wheelchairs for emergencies. So a man that worked for the for the mall wheeled me to the car 🚘. Everyone stared like crazy!

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We want you to join the conversation and share how you want to liberate yourself from society’s expectations.<\br>So together we can continue to speak up, speak more & speak freely with each other.

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FACT

4 in 5 (78%) women think there is a stigma attached to being on
their period


*Research was conducted by Harvest Insights with a sample of
2,000 participants from ANZ, commissioned by Asaleo Care

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