Libra Campaign

91% OF WOMEN FEEL SOCIETY PLACES PRESSURE ON WOMEN

It's time to #LiveLibrated.
Because it's your flow, your show.

Here's why

Live Liberated.
To define who you are.
To go after what you want.

FACT

67% of women feel they are
under intense pressure to perfect

*Research was conducted by Harvest Insights with a sample of
2,000 participants from ANZ, commissioned by Asaleo Care

91% OF WOMEN FEEL PLACES PRESSURE ON WOMEN.

It's time to #LiveLiberated.
Because it's your flow, your show.

Here's why

Live Liberated.
To define who you are.
To go after what you want.
To take the lead.
To call the shots. Or not.

To set your own standard.
To reinvent the norm.
To defy expectations and taboos.
To express without having to explain.

To be smart, sassy or sweet.
To be playful, passionate or powerful.
To have it all. Or give it your all.

To be unapologetically you.
To be whomever. To do whatever.
To own your own life.

#LiveLiberated

Watch Live Liberated

Let’s be honest…social expectations cramp our style. And we believe that you don’t have to live up to who they want you to be! It’s time to #LiveLiberated and be unapologetically you.

Libra is launching live liberated stories

Libra has brought together empowering, real & inspiring Aussies to talk frankly about topics others are too ashamed to ask about and open up the convo on the pressure to be perfect, in a raw, unfiltered and taboo-busting content series.

FACT

67% of women feel they are
under intense pressure to perfect

*Research was conducted by Harvest Insights with a sample of
2,000 participants from ANZ, commissioned by Asaleo Care

How will you #liveliberated ?

1st Period Panic

I was totally oblivious to the world of puberty until I got my first period in grade six. I was just about to go out for lunch when I felt what felt like a gush of liquid in my underwear. I didn’t think anything of it at first before I felt something wet and squishy in my underwear that was when I knew I had to go to the toilet. My mum already gave me some liners but at the time I needed them the most I left them at home… Great right? I had to shuffle my way to the toilet. It was very awkward… When I finally got there it was like a crime scene in my pants, I sat there in panic for what felt like the whole break time. I finally realised that I had to do something about it, that included my horrible attempt of making a DIY pad. Didn’t turn out that well but it was the best I could do in that time. When I went to go find my friends to ask them if they had any pads but instead they congratulated me for entering womanhood…. I was lucky that I only had one class before the end of the day, that was full of discomfort and embarrassment… That was about two years ago though and now I have become a master at handling periods. I’ve been using the Libra Girl pads ever since, and I have finally started using tampons when you released the girl edition. I absolutely love them! ? Thanks for reading my first period story! ?

I was 12 Years Old

When I got my period at school I was 12 years old but I thought it was not normal but it is normal for periods.

We want you to join the conversation and share how you want to liberate yourself from society’s expectations.<\br>So together we can continue to speak up, speak more & speak freely with each other.

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FACT