Sep 10, 2019

Why I cried when I watched the Libra Ad with my daughters

Check out this article written by Essential Kids’ Bianca Wordley, who discusses what it’s like watching the new Libra ad through a mother’s perspective.

“For the first time ever, I saw periods depicted in television advertising in a way that wasn’t shameful or hidden.”

Read the article here: Why I cried when I watched the Libra Ad with my daughters

 

 

 

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Copyright © 2024 Essity Australasia

Copyright © 2024 Essity Australasia
Libra, a brand of Essity - a global, leading hygiene and health company. Every day, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2023, Essity had net sales of approximately SEK 147bn (EUR 13bn) and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at essity.com.