News
RNZ discuss the #bloodnormal campaign
RNZ discusses Libra’s #bloodnormal campaign and the complaints dismissed by the Media Watchdog. Click here to watch: Complaints dismissed after Libra’s ad depicting period …
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ABC News’ segment on #bloodnormal
On Wednesday 18th September, ABC News ran a segment on the Australian Watchdog dismissing all complaints of the Libra #bloodnormal ad on the basis that …
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Depicting blood during Libra commercial does not breach ethics code, watchdog rules
With so much conversation around the Libra #bloodnormal ad, ABC News have delved into the issue of showing menstrual blood on TV and how the …
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Women’s Agenda: Libra’s new #bloodnormal campaign shows period blood on TV for the first time
Madeline Hislop from Women’s Agenda talks about the Libra #bloodnormal campaign. “This campaign is breaking new ground in Australian advertising, showing for the first time, …
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The Daily Telegraph: Why do Libra’s new ads have us seeing red?
“… But in the minds of many Australians, there’s something even worse than talking about periods, and that’s seeing them” Read through Kristy Chong’s article …
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Why I cried when I watched the Libra Ad with my daughters
Check out this article written by Essential Kids’ Bianca Wordley, who discusses what it’s like watching the new Libra ad through a mother’s perspective. “For …
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Pedestrian TV has teamed up with Libra to launch their ‘DM Doctor’
PSA ladies! 🎉 Team Libra together with our GAL Gem, your go-to for all things periods & FEM, has teamed up with Pedestrian TV to …
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Studio 10 speaks to Caitlin Patterson from Asaleo Care about Libra’s latest campaign ‘Blood Normal’
Caitlin Patterson from Asaleo Care speaks to Studio 10 about Libra’s latest campaign ‘Blood Normal’, which aims to break the stigma around periods.
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Popsugar: If You Think Libra’s New Campaign Is Just About Blood, You Have Missed the Point
Popsugar’s Phoebe Youl writes about the latest Libra #blood normal campaign. I was genuinely concerned by how triggered people were by the 30-second clip. But, …
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Marie Claire has joined Libra in opening up the conversation about periods
Marie Claire has joined Libra in opening up the conversation about periods & sharing our message! ❤️ Periods are a totally normal part of life, …
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9Honey: ‘The shame of getting my period swallowed me whole’
Thank YOU 9Honey & Shelly Horton for sharing! 🙏🏼 Did you know, 3 in 4 Australian women feel there is a stigma attached to having …
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Woolworths Joins the War Against Period Poverty.
Woollies have announced their partnership with the amazing period poverty warriors, ‘Share the Dignity’.
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And the winner is… Periods!
‘Period. End of Sentence’ a film about breaking down menstruation stigma just took out the Oscar for best documentary short subject at the 2019 Academy Awards.
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Bloody Amazing!
The introduction of the #Periodemoji, a red droplet of blood, is another step forward in normalising periods and opening the conversation around menstruation!
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Official Partner of REDcycle
At Libra we’re commited to minimising our environmental impact. That’s why all our packaging is 100% recyclable. We’ve partenered with REDcycle, who collect soft plastics …
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