IT'S NEVER JUST A PERIOD

It's never just a period. It's so much more.

We’re so often misled, dismissed, minimised.

What we’re told to expect doesn’t match up to what it’s actually like.

If you’ve ever been surprised by your own body, if you’ve ever wished you had more answers, if you’ve ever been told it’s “just a period”, this film’s for you.

What do you wish you'd been told?

Nobody prepares us for a life inside our bodies.

300,000 years of homo sapiens and girls STILL see blood in their pants and think they’re dying?

No one gives us answers, so we spend lifetimes asking questions.

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What we're told vs. How it actually is.

We conducted an in-depth empathetic global survey to actually understand what women and people with periods go through. The knowledge gap is staggering.

There's a huge gap between what we're taught to expect and how it actually is.

So we spend our time navigating life with a womb, without the proper knowledge. It's like watching a foreign language without subtitles. Confusing, disorientating and strange.

Why did nobody warn us? And wouldn't it have been much easier if they had?

Closing the menstrual health gap.

At Libra, a brand of Essity - a global, leading hygiene and health company, we’re committed to improving the wellbeing of women and people with periods across life stages; The white paper “A Policy Roadmap for Closing the Menstrual Health Gap”, developed by Essity with Stanford, Karolinska, WASH United, PERIOD., and Equimundo, outlines a “menstrual health in all policies” approach to ensure that menstrual health is addressed comprehensively across sectors like education, infrastructure, gender, and employment.

Essity is excited to present the video adaptation of "I Love You", a powerful poem by Nigerian-American artist Olayinka Ehi. The poem celebrates the strength, resilience, and unity of women and people with periods everywhere, while raising awareness for women’s health, menstrual health equity, and solidarity.

The Down Low

Your Ultimate Guide to Your Menstrual Cycle
Your Ultimate Guide to Your Menstrual Cycle
Get in tune with your cycle. Learn what your body’s telling you
Read More
The Complete Guide to First Periods & Puberty
The Complete Guide to First Periods & Puberty
Wondering what to expect during puberty and your first period?
Read More
Let's Talk About It: Breaking Down Taboos
Let's Talk About It: Breaking Down Taboos
It’s time to get real about some totally normal things that somehow became whispered topics
Read More
Can We Really Blame It on Hormones?
Can We Really Blame It on Hormones?
Explore how hormonal shifts affect your mood, body, and energy throughout your cycle
Read More

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Copyright © 2024 Essity Australasia

Copyright © 2024 Essity Australasia